Principles Of Marketing

Introduction

This course introduces you to the essentials of marketing (key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer relationships in today’s dynamic and connected environment

How Will You Benefit

Upon completion of this programme, the participants will be able to :

• Understand the marketing strategy and elements of marketing analysis (Customer Analysis, Company Analysis & Company Analysis)
• Understand the marketing mix ranging from product, pricing, and promotion and distribution strategies.
• Develop framework to evaluate marketing decisions and create successful marketing initiatives
• Expand their knowledge of the marketing industry while increasing your awareness of the strategic and tactical decisions behind today’s top performing brands

Who Should Attend

• Those who are new to selling or relatively inexperienced, all executives involved in sales and marketing. Any individual who wishes to improve sales performance, increase his company’s customer base and retain existing customers can benefit from this workshop
• Level for Executives and above

Methodology

This course will be presented through interactive lecture, group discussion, case study, roll play and games

Module