Strategic Marketing

Introduction

Strategic Marketing is a crucial element for every business and enterprise. Organizations need to understand the importance of Marketing as an ongoing process for survival, image and long term sustainability. Strategic Marketing is essential for the growth of the businesses or else it may stagnate and in some cases become irrelevant to customers.

This Strategic Marketing workshop will provide you with some basic knowledge on some concepts and theories involved in the process. The business market has evolved to be one of intense competition and customers demand higher value for their money. This workshop will also provide new perspective to participants and will also assist them in their Strategic Marketing decisions. Your organization will benefit immensely from a better understanding of Strategic Marketing

How Will You Benefit

Upon completion of this programme, the participants will be able to :

• Understand about their strategic roles in marketing their product & services.
• Meet the expectations and competencies of a marketing personnel
• Work effectively in line with their organisations Solutions in terms of quality and technology innovation.
• Recognize marketing mistakes which can be costly to the organisation and learn to convert mistakes to positive outcomes.
• Learn the concepts of Re-positioning their organisation in the market.
• A better understanding to the significance of the Customer Relationship Management (CRM) and the different views that CRM is a Marketing strategy as opposed to a Business Strategy

Who Should Attend

This program is suitable for managers and executives

Methodology

This stimulating program will maximizes the understanding and learning through Pre/Post Assessment test, Power Point presentation, Experiential Learning & sharing, Group discussion & presentation, Activities, Quiz and Quick test on Modules and Case study – relevant to organisation (Optional)

Module