Strategic Marketing For Success

Introduction

To equip Managers and Executives with knowledge, skills and tools to implement strategic marketing principles and plans to deliver business goals and results

How Will You Benefit

Upon completion of this programme, the participants will be able to :

• Think strategically in marketing
• Understand key concepts of marketing and strategic management
• Identify the customer and market opportunities
• Understand key strategic marketing approaches and their application
• Link marketing plan and activities to business strategy
• Develop viable marketing and business plans for implementation
• Differentiate between strategic and tactical marketing activities
• Learn the different skills, techniques and approaches to marketing implementation
• Manage the improved 7 P’s of marketing
• Exercise marketing leadership
• Implement marketing using a systems approach
• Utilize practical marketing information management system

Who Should Attend

• This program is suitable for benefit Executives and Managers who are involved in formulating marketing strategies to further improve the company’s performance
• Level for Executive and Managers above

Methodology

This stimulating program will maximizes the understanding and learning through lecture, discussion, case studies, brainstorming, story boarding, exercises, simulations, games, experiential learning, hands-on applications and coaching

Module