Future Of Branding

Introduction

In this age of easy entry of brands and products into the market, thanks to globalization, internet, and fast-advancing technology, it becomes more challenging than ever to sustain your brand (product, service, place, etc) in the midst of a plethora of competitive brands.

Brand and product differentiation is easily copied. Thus, it is imperative to go beyond the functional/utilitarian, and focus on the emotional and psychosocial concerns and desires of the consumers. This program will provide you with insights on how to build long-lasting, meaningful Brand Affinity via Emotional Bonding with your target customers and the public at large, and in the process build a strong brand. You will discover a whole new way of strategizing the brand, managing the brand and communicating the brand.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

• Closing sales
• Develop profitable ,long term business relationship with customers
• Sell more competitively
• Increase long term profitability
• Build rapport more effectively
• Apply psychological selling and presentation skills
• Use the latest presentation skills
• After sales strategies
• Positive mind-set

Who Should Attend

Corporate people of any level, as well as entrepreneurs and business people, who desire to get insights on the Future of Branding, so as to abandon past and existing branding practices that do not work anymore, and to adopt the new way of creating, building and sustaining strong brands, through focusing on the emotional/psychosocial concerns/desires of the consumer and public at large.

Methodology

Activities-Based Experiential Learning, via:

(a) Principles and Concepts in Holistic Branding
(b) Case Discussions
(c) Creative Learning  Tools for Brand Strategizing and Brand Communication
(d) Mini Quizzes to affirm Key Learning Points
(e) Group Brainstorming
(f) Practicals, Role Plays, Presentations and Demonstrations by Individuals and Groups

Module