Business Story Telling Workshop

Introduction

Business Storytelling is a pivotal part of marketing, communications and business. Storytelling can and should be used in any business because it can drive loyalty, advocacy, and trust.

This presentation workshop deals with skills of Presentation and Persuasion in the face of complex solutions. It focuses on the bigger picture and helps to engage the audience emotionally which gets the audience excited to buy into your idea.

The Business Storytelling Workshop is an experiential instructor-led workshop designed to help participants to create a compelling message that is clear to their audience and helps them to take action on your ideas. Participants will learn how to put together a message that resonates with the audience and helps them to make decisions. Participants will learn techniques for delivering their message with impact, power and influence.

Objective

• Business Storytelling is an effective presentation and communication tool, in which ideas and emotions are being transferred and it create an atmosphere of trust.
• Stories communicate ideas holistically, and is an excellent way of communicating complicated ideas and concepts in an easy-to-understand form.
• Stories are an excellent vehicle for learning, as true learning requires interest, which is rarely provided in abstract principles and impersonal procedures.
• Stories are memorable – their messages tend to ‘stick’ and be remembered.
• Business Storytelling can help to make organizational communication more ‘human’ – not only do they use natural day-to-day language, but they also elicit an emotional response as well as thoughts and actions.

Who Should Attend

Everyone who needs to develop their presentation skills, speak in front of groups or sell ideas to others.

Methodology

This is an experiential workshop where participants will practice and apply what they have learned, hone their presentation skills, self-assess and receive feedback. With built-in time for practice, coaching, and feedback, the participants will refine their own content into a powerful presentation.

Module