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How To Formulate A Dynamic Promotional Strategy

RM1,200.00

 How-To-Formulate-A-Dynamic-Promotional-Strategy-HRDF-Trainings

Introduction

Planning and Effective Promotion Strategy provides executives with the essential skills needed for sound promotion planning. This two-day, highly interactive program takes participants through the entire Promotion Planning Process from start to finish. Day 1 focuses on theory, while Day 2 applies the learning from Day 1 through a case study exercise that requires actual plan development and a planning team presentation. This course effectively builds upon key promotion fundamentals and guides attendees through the critical steps necessary for developing a strategically solid plan that meets desired objectives

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Develop strategic promotion planning skills through intensive, “hands-on” case study analyses and a group planning project
  • Gain expertise in effective promotion objective and strategy writing
  • Improve your ability to select the “best” promotion tactic for the need

Who Should Attend

This course is suitable for all managers and executives who responsible for promotional planning, marketing, advertising and promotional, public relations and customer support executives

Methodology

  • Interactive Lectures
  • Case Studies
  • Discussions

Module

  • THE PROMOTION PLANNING PROCESS
  • PROMOTION PLANNING PROCESS AS A MARKETING COMMUNICATIONS STRATEGY
  • PROMOTION TACTICS TO RELATIONSHIPS
  • BUDGETING FOR THE PROMOTIONAL PLAN
  • MEASURING EFFECTIVENESS
  • PROMOTION PLANNING GROUP PROJECT
  • PROMOTION PLAN TEAM PRESENTATIONS

 

Fee: RM 1,200 per pax

Loyalty Points: 1200 Points

Duration: 2 Days

Note: In-house course is available. Request it HERE

Trainer

Anita Shanmugam

Biodata:
Anita Shanmugam is an effective trainer with years of experience and expertise under her belt. Her exposure as a Corporate Sales Executive and a Sales/ Marketing Director sharpened various skills in her arsenal, including supervisory & managerial skills, performance management, customer service function and sales & marketing. Anita’s hands- on approach increases the understanding of participants on varied subject matters, including Time Management, Positive Work Attitude, Creative Problem Solving, Stress Management, Supervisory Development, Communication, Grooming, Rehabilitation of Behavior and counseling among others. Aside from training, she is also busy being an honorable Speaker in various seminars, forums and conferences about Personal Effectiveness. Anita is also a respected part- time teacher in local colleges, lecturing about Management, Psychology and Sales & Marketing.