How To Increase Profitability Through Effective Referral Marketing




More than 80 % of successful business organizations grow their business through referrals and the only reason why they are successful is because they know where to go, who to network with, what to say and most importantly, th power of referral marketing.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Learn how to achieve your dreams in the old-fashioned way through referral marketing
  • Learn how to get the people around you to give you your dream referrals
  • Learn how to get referrals in different situations

Who Should Attend

  • This course is suitable for Business Development Managers, Marketing Managers and Marketing Director. All those in finance, banking, insurance, real state and IT
  • Level For Manager above


This program will be conducted via interactive multimedia presentation, small group exercises, personal reflection, role playing and Q & A session

Fee: RM 1,500 per pax

Loyalty Points: 1500 Points

Duration: 2 Days

Note: In-house course is available. Request it HERE


Gerald Kong Wai Kheong

With the advancement of Social Media in today’s communication, Gerald believes that mastering the skills to lead and network can provide a wealth of unending resources and possibilities. With these strong convictions and experience, Gerald runs very successful, impactful and effective programs and workshops sharing his knowledge in leadership, and marketing with different organizations. As part of the process, Gerald equips his participants with leadership and sales skills especially in the areas of strategic planning and sales techniques. He is the business trainer of the largest networking group in the world that specializes in referral marketing which passed more than USD6.5 billion worth of business in 2013. He has been appointed by the Ministry of Human Resource Malaysia to train and certify other corporate trainers.