Making Market Competition Irrelevant, The Way Forward

Introduction

As the old saying goes, ‘… Entrepreneurs find needs and fill it. Innovators anticipate or create needs and fill it’. Innovation is defined as a new way of doing something or a new stuff that is made useful. It may refer to revolutionary changes in thinking, services, products and processes in particular, plus organization development as a whole. Besides, innovation is also the main route towards differentiation in a service organization, where it can uphold competitive advantage by creating uniqueness in its services, which is valuable to consumers

This training workshop (through its application of the Blue Ocean Strategy) serves to provide your workforces with the tools-set, skills-set and / or behavioral-sets to sustain organizational competitiveness by making market competition irrelevant

How Will You Benefit

Upon completion of this programme, the participants will be able to :

• Explain the concept of Blue Ocean Strategy
• Adopt Blue Ocean Strategic Thinking
• Reconstruct market boundary using the FIVE competitive pathways

Who Should Attend

• This course is designed for Clerks, Officers, Executives, Supervisors, Administrators and Managers of all levels
• Level for Clerks and above

Methodology

This program will be conducted with interactive lectures, PowerPoint presentation, discussions and practical exercise

Module