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Market Intelligence – A Strategic Approach For Competitive Advantage

RM1,000.00

 Market-Intelligence-A-Strategic-Approach-For-Competitive-Advantage-HRDF-Trainings

 How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Understand what is Market Intelligence or Competitive Intelligence.
  • Learn how to use this “intelligence” in becoming competitive in the marketplace to gain market share.
  • Create and utilize strategies to gather and analyze market intelligence information.
  • Appreciate the role of Knowledge Management as a framework for Market Intelligence.
  • Value the use of Strategic Intelligence, Tactical Intelligence and Counter Intelligence in developing Competitive Intelligence.
  • Think positively and develop a win-win mindset.

Who Should Attend

This course is suitable for marketing directors, marketing managers, sales manager, sales and marketing executives and sales personnel.

Methodology

This program will be conducting via interactive lectures, extensive use of group discussions, case studies, and individual and syndicated exercises

Module

  • BUSINESS MANAGEMENT AND STRATEGIES
  • MARKET INTELLIGENCE – AN OVERVIEW
  • COMPETITORS: OUTWITTING, OUTMANOEUVRE AND OUTPERFORMING
  • “KNOWING AND NOT DOING IS EQUAL TO NOT KNOWING AT ALL” USING KNOWLEDGE MANAGEMENT AS A FRAMEWORK…
  • BUILDING MARKET INTELLIGENCE CAPABILITY
  • COMPLAINT IS A GIFT “TURNING TERRORISTS INTO PARTNERS”

Fee: RM 1,000 per pax

Loyalty Points: 1000 Points

Duration: 2 Days

Note: In-house course is available. Request it HERE

Trainer

Dr. Edwin Varo

Biodata:
Dr. Edwin Varo is an international consultant, gifted speaker and competent trainer who deals with varied subject matter. With excellent academic qualifications, including Ph.D and DBA in Management, he was able to improve his skills in business process transformation and use his work experience to improve the numerous training workshops he conducts for various organizations. Being able to work for 30 years in various industries, Dr. Edwin had collected in- depth knowledge and skills with regards to communication, human innovation, leadership, process excellence, human economics and organization effectiveness. His high profile positions in the corporate world also led to more understanding about the Human Resource and Legal function. He was able to use his exposure and expertise to focus on performance management during international and local seminars.