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Online Marketing For Global Expansion

RM2,000.00

 Online-Marketing-For-Global-Expansion-HRDF-Trainings

Introduction

As adoption of social and digital media gain traction in main stream marketing, companies big and small alike would not be wise to stay away from Digital Marketing. It is no longer just another channel but an important channel that works across borders 24/7/365.

Going digital is the next logical step. It allows for targeted reach and measurable impact as well as giving the brand visibility and search ability. But unless brands have the KLT factor, prospects and clients will not be attracted at all.

Having a website and some social media accounts is no longer sufficient to get your brand in front of competitors. This workshop shows what is required and how you can put hat in place for your brand.

How Will You Benefit

This course is aimed to provide participants:

  • Changing landscape of Digital Media And Web 2.0
  • Introduction To Digital Marketing
  • Refining Brand Awareness and Brand Loyalty
  • Promotional Channels using Online Marketing

Who Should Attend

Executives, Managers of Marketing, Sales, Mass Communication/ PR, Sales and Customer Support.

Methodology

Presentations, Videos, Mini-case studies, Group Activities

Module

  • TRENDS IN TECHNOLOGY CHANGING BUSINESS
  • TRENDS IN DIGITAL MARKETING – SHIFT IN CLIENT MINDSET
  • WHAT KIND OF ONLINE MARKETING WORKS?
  • BUILDING ONLINE VISIBILITY
  • CHANGING RULES TO BEING VISIBLE ON EACH PLATFORM
  • THE 20 WAYS TO BUILD YOUR BRAND’S ONLINE PRESENCE USING DIGITAL MEDIA
  • A LOOK AT CASES OF 2 COMPANIES THAT DO THIS WELL
  • THE AGE OF MOBILE GADGET AND WEARABLES
  • WHAT IS MARKETING WITH CONTENT?
  • CHARACTERISTICS OF CONTENT THAT STANDS OUT PRESENCE AND PROMOTION IS NOT ENOUGH

Fee: RM 2,000 per pax

Loyalty Points: 2000 Points

Duration: 3 Days

Note: In-house course is available. Request it HERE

Trainer

Louisa Chan Yat Sum

Biodata:
Louisa has coached and trained people from all walks of life from the Middle East, Australia, US, Europe, Hong Kong, Singapore and Malaysia. She has been training and lecturing since 1985 at various colleges and international schools in Hong Kong and Malaysia and today is published in the US, Australia, Singapore and Malaysia. She is a sought after speaker at public industry conferences. Louisa has the unique combination of subject matter knowledge, hands-on expertise and skill in designing and delivering quality content in an easily understood manner. She identifies and connects well with her audience throughout the training workshop so there is engagement, participation and effective accelerated learning. She runs her own business/marketing coaching business tapping into digital, social and mobile marketing.Louisa has coached and trained people from all walks of life from the Middle East, Australia, US, Europe, Hong Kong, Singapore and Malaysia. She has been training and lecturing since 1985 at various colleges and international schools in Hong Kong and Malaysia and today is published in the US, Australia, Singapore and Malaysia. She is a sought after speaker at public industry conferences. Louisa has the unique combination of subject matter knowledge, hands-on expertise and skill in designing and delivering quality content in an easily understood manner. She identifies and connects well with her audience throughout the training workshop so there is engagement, participation and effective accelerated learning. She runs her own business/marketing coaching business tapping into digital, social and mobile marketing.