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Optimize Business Performance And Revenue With SEO And Social Media

RM1,600.00

Introduction

This course is designed to develop your knowledge base in google and social media. It includes hands on session and basic practical workshops, helping you become and effective change driver in your organization.

Objective

By the end of this program, participants should be able to :

  • To Understand basic of Web Design, SEO and social media platform of Blog, Facebook and Twitter
  • A Framework that can be utilize SEO fundamentals in daily organization activities
  • To enhance core competency of online marketing for professionals

Who Should Attend

This program is suitable for Web Designer, Designer and Client Servicing Team and Marketers

Methodology

This stimulating program will maximizes the understanding and learning through lecture, discussion, case studies and practical activities.

Module

  • THE CASE FOR SOCIAL MEDIA AND WHAT YOUR BUSINESS NEEDS TO KNOW
    • Introduction About Social Media and Application
  • BRINGING YOUR BRAND TO YOUR CUSTOMERS
    • How you can take the message your brand and put it into your customers’, users’ or visitors hands
  • BUILDING COMMUNITY WITH FACEBOOK, TWITTER AND BLOGS
    • How you can Build a Loyal following of Fans who Engage and Promote your Business on Social Media
  • SOCIAL MEDIA METRICS
    • Basic of Measuring Engagement
    • Tools to Manage Information and Engagement
    • Social Media Analysis
  • SOCIAL MEDIA FUTURE TREND
    • Geolocation, Facebook Questions and Places
    • Upcoming Trends
  • PERSPECTIVE OF WEB DESIGN AND SEO FUNDAMENTAL
    • Introduction of Web Design Perspective
    • Understanding How SEO Works and How you can make your Website to Rank well and Attract Traffic
  • KEYWORD RESEARCH
    • How to Find Attractive Keyword Suitable for Business Website Based on Relevancy and Competition
  • INTRODUCTION TO CREATE WEB PAGES
    • Creating Filenames
    • Optimize Meta Description Tags, Title Tags, Meta
    • Description Tags, Meta Keyword Tags, Meta Robot Tags, Images
  • ADVANCED WEBSITE STRUCTURE
    • Advanced Web site Structuring
    • Using no Follow Attribute and Robot File
    • Redirection with 301 Redirects and Non WWW Traffic to WWW
    • Structure URL Correctly
  • UNDERSTANDING ON PAGE SEO
    • Understanding Keyword Density
    • Understanding Placement Of Keywords on the Page
  • UNDERSTANDING OFF PAGE SEO
    • Understanding Inbound links and its Parameter
  • LINK BUILDING
    • Introduction to Link Building
    • Process of Link Building
    • Article and Link Directory Submission Link Building
    • Other Methods of Link Building
  • LANDING PAGE OPTIMIZATION BASICS
    • Basic of Landing Page
    • Landing Page Metrics and Conversion
  • USING GOOGLE ANALYTICS
    • Introduction
    • How to Set and Track Goals
    • Automate Reporting
  • BASIC SEO PLUGIN
    • Install Google and Alexa Toolbar
    • How you can Optimize Wordpress Title Tag, Descriptions Sitemaps, Permalink Redirect
    • Advanced SEO Plugins
  • NEXT STEPS
    • How to take your Business to Next Level
    • SEO Summary

Fee: RM 1600 per pax

Loyalty Points: 1600 Points

Duration: 2 Days

Note: In-house course is available. Request it HERE

Trainer

Elton Kuah

Biodata:
Elton is an entrepreneur, profit strategist, online marketer and trainer. He currently runs an internet business; a personal development and wellness membership platform which features digital products on personal development and wellness. He helps clients to boost their business profits and sales to maximize their profits, through direct response marketing, online branding and building businesses using the power of social networking and search engine marketing. Apart from social media capabilities, Elton has vast knowledge in strategic use of Google Adwords and creating marketing strategy for clients. He has done training programs for clients such as Genius Aulad Damansara Sdn Bhd, Quinnox Solutions Pte Ltd, Internet Business Coaching Pte Ltd, ERA Realty Network Pte Ltd, Virtual Internet Specialist Singapore, Junior Chamber International and KL Chinese Chamber.