Penetrating The Market & Eliminating Your Competitors




As a productive sales expert, it is highly crucial for us to know our existing market and potential market. The ability to recognize the market share enables the sales professional to plan and expand the organization’s sales and market. This course aims to equip the sales professional with the insight, skills and tools to identify their existing market share and expand it further using structured and effective methodologies in market intelligence and market penetration. The grass may indeed be greener on the other side.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Upon completion of this programme, the participants will be able to :
  • Identify their current market share and what are the areas of the market they could expand into
  • Use the effective techniques to expand their market and increase their customer base
  • Utilize proven techniques to use when approaching new markets
  • Develop effective strategies to approach new clients

Who Should Attend

This program is suitable for Sales Managers, Sales Directors, Sales Executive, Pre-Sales Consultant and Sales Support


This stimulating program will maximizes the understanding and learning through Multimedia Presentation, Role Playing, Personal Reflection, Group Activities and Q&A Session

Fee: RM 1,000 per pax

Loyalty Points: 1000 Points

Duration: 2 Days

Note: In-house course is available. Request it HERE


Gerald Kong Wai Kheong

With the advancement of Social Media in today’s communication, Gerald believes that mastering the skills to lead and network can provide a wealth of unending resources and possibilities. With these strong convictions and experience, Gerald runs very successful, impactful and effective programs and workshops sharing his knowledge in leadership, and marketing with different organizations. As part of the process, Gerald equips his participants with leadership and sales skills especially in the areas of strategic planning and sales techniques. He is the business trainer of the largest networking group in the world that specializes in referral marketing which passed more than USD6.5 billion worth of business in 2013. He has been appointed by the Ministry of Human Resource Malaysia to train and certify other corporate trainers.