Sales Strategies – The Sun Tzu’s Art Of War Methodology

Introduction

Will your managers be ready for the new responsibilities, competition and challenges of the 21st century? Will your managers earn the respect of those under their supervision? Will those who promoted the managers be pleased with their performance? The answers lie in how the managers go about motivating, leading and building relationship with those they supervise.

Today’s managers are required to create a positive working climate, make quality decisions, demonstrate effective skills in handling a wide variety of human problems, manage time, set priorities, mould employees from different cultures into a team and show excellent leadership in their managerial style.

Common sense will help your managers somewhat in becoming good managers. However, to make a really successful manager, one needs the kind of knowledge and skills that Sun Tzu’s Art of War provides.

Sun Tzu’s Art of War offers the most comprehensive and effective way to manage a team in the Malaysian environment. The leadership and management principles of Sun Tzu’s Art of War are well received by the world.

Sun Tzu’s Art of War is the oldest and most well-known military manual in the world. Politicians, military experts and businessmen throughout history have all regarded Sun Tzu’s Art of War as an important source of wisdom and their secret weapon for victory

Today, we have witnessed how the application of Sun Tzu’s principles have expanded beyond the battlefield into everyday life. Its influence is felt not only in military and state administration, but also in business, public relations, sales, marketing, corporate strategies, diplomacy and even sports.

Thus, we can see how flexible Sun Tzu’s strategizing principles can be applied, making it a useful resource for anyone desiring to meet any challenge.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

• Apply Sun Tzu’s strategies in strategic thinking and their application to daily management activities
• Plan effective strategies via strategic thinking processes
• Identify strengths and weaknesses of competitors and defeat them by factoring them into the strategic thinking process
• Strategically plan possible strikes at the competitors’ weakest point
• Adapt to new challenges quickly and stay ahead of competitors
• Develop a warrior’s fighting spirit to beat the competitors
• Lay out long term strategies to ensure organizational success and victory
• Manage your team effectively
• Learn excellent leadership skill
• Learn strategies to keep and motivate good performing employees

Who Should Attend

This program is suitable for Manager and Executives

Methodology

This stimulating program will maximizes the understanding and learning through lecture, discussion, case studies and practical activities

Module