Branding With Social Media

Introduction

This workshop aim to create awareness for company branding with the use of Social Media, with a focus on Facebook. We will consider an overview of Social Media and how that fits into your total Marketing Plan in the first part of the training.

Once we understand the plan for using Social Media and how that works with other your other marketing channels, we will delve into using Facebook to create product and services awareness as well as branding.

Objective

Upon completion of this programmed, the participants will be able to:

• Create awareness for company branding with the use of Social Media, with a focus on Facebook.
• Understand important components of Social Media and Online Marketing and the different ways they can use this new channel to promote their presence.
• Appreciate the different ways they can use Facebook to get the word out about the group.
• Create Awareness and Branding For the Group

Who Should Attend

This program is suitable for Managers level

Methodology

This stimulating program will maximizes the understanding and learning through presentations, individual work, group work, activities, case studies, videos and games

Module

• TIRED OF NOT GETTING RESULTS WITH SOCIAL MEDIA?
  • Do You Know If You Are Getting The Results You Want?
  • Are You Getting The Results You Want?
• SOCIAL MEDIA OBJECTIVES AND PLANS NEED TO BE IN PLACE
  • Before Branding Or Products “Go Live”
  • Time To Tweak Your Processes
  • Setting Up Structures To Get These In Place
• THE SOCIAL MEDIA PLATFORMS YOUR BUSINESS CAN USE
  • A Look At What’s Available
  • Which Ones Suit Your Industry And Audience?
  • The Different Ways You Can Use Them
• UNDERSTAND HOW SOCIAL MEDIA IS OFTEN USED WRONGLY (AND COST YOU DEARLY)
  • A Look At What “Not To Do”, The Many Costly Mistakes To Avoid
  • Always Be Compliant And Keep Up With Changes In The Game
• WHO’S TALKING ABOUT YOUR BRAND OR SERVICES
  • Research
  • Responses
• HOW IS YOUR BRAND PERCEIVED BY YOUR MARKETING?
  • Research
  • Responses
  • Case Study
• FACEBOOK DICTATES THE GAME
  • Here Are The Rules – Break At Your Own Risks
  • Here Are The Best Practices
• HOW YOU CAN USE FACEBOOK FOR BRANDING IN YOUR SPECIFIC INDUSTRY
  • Focusing On You
  • Focusing On Your Market
  • Relevant Strategies
  • Some Tips And Techniques You Can Use After This Workshop
• LIKES VS SALES, WHICH ONE NOW?
  • The Different Kinds Of Facebook Likes (This Is A Big Section)
  • Less Is More
• THE WRONG KIND OF “LIKES” WILL HURT YOUR BRAND
  • The Surprising Yardstick Used By Facebook
  • What You Should Focus On
• THE USE OF “FREE FACEBOOK”
  • The Different “Free” Facebook Features (Page, Place, Events Etc, This Can Be A Big Section)
  • Show The Appropriate Ones
  • Show The Different Ways Of Posting (This Is A Big Section)
  • Highlight The Different Ways Of Managing This Platform
  • How You Can Get More People To See Your Posts (Without Paying)
• THE USE OF “PAID FACEBOOK”
  • The Different Types Of Facebook Advertising (This Is A Big Section)
  • What’s Most Appropriate
  • A Look At Analysis, Monitoring And Tweaking (This Is A Big Section)