Effective Selling Skills In Creating Long-Term Customer Relationships




Whether you are directly involved in sales as a salesperson or the production of these products or services, knowing how to sell is an incredibly useful skill. As the number of products, ideas and concepts have increased, so is the need to inform and convince others of their benefits and applications to personal and professional lives. Sales skills therefore have become a vital part of any successful business and organization.

The intensified competition puts effective selling in the spotlight. Having a solid selling plan to manage competitive selling situations is more crucial than ever.

“A sale is not something you pursue, it is something that happens to you while you are immersed in serving your customer.” – Unknown

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Clarify the behavior and skills of a successful sales professional
  • Sell using a structured framework and have the right mentality to maximize your conversion
  • Use a customer-centered selling approach by offering solution
  • Know when – and how – to use the closing techniques to earn the business
  • Productively manage your time and territory
  • Manage the customer relationship on an on-going basis

Who Should Attend

This program is suitable for sales personnel and sales managers.


This stimulating program will maximizes the understanding and learning through lecture, discussion, role plays and practical activities



Fee: RM 1,000 per pax

Loyalty Points: 1000 Points

Duration: 2 Days

Note: In-house course is available. Request it HERE


Jocelyn Yap Po Poh

Jocelyn is a certified trainer, coach and psychometric assessor. Her vast experience and knowledge spanned more than 20 years in the areas of strategic business planning, sales and marketing execution, operation management, leadership and staff development. She has provided trainings on Engaging Workplace (FISH! Philosophy), Communication, Time Management, Self Management for Personal Effectiveness and Emotional Intelligence, among others. The trainer is passionate about delivering training content using a hands-on approach and fun experiential activities. Jocelyn is known for her passion in inspiring people to learn with her dynamic presentation and facilitation style. Her forte lies in her ability to connect with people and bring out the best in them.