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Linkedin For Expert Positioning And Professional Branding

RM800.00

Introduction

LinkedIn has now reached 225 Million users. More professionals and executives are using this platform and HR personnel are using this for recruitment while young executives are coming onto the platform in search of a job switch.

Unfortunately many do not understand the LinkedIn etiquette. Some are treating this as another Facebook-like platform and are not using it to their best advantage.

This workshop aim to help participants understand how LinkedIn is different from other social media sites as well as show them how they can optimize their current LinkedIn Set up.

We will keep the workshop training on using the Free version of LinkedIn, explore it’s features and demonstrate effective ways of crafting a professional branding using LinkedIn.

Objective

Upon completion of this programmed, the participants will be able to:

  • Understand of the different and effect way to use LinkedIn for expert positioning and professional branding.
  • Build an added online presence to go beyond passing posting and getting followers.
  • Builds credibility and authority.

Who Should Attend

This program is suitable for Professionals like Trainers, Speakers, Consultants, Coaches, Therapists and Executives will be able to stand out from the crowd as an expert, tell a compelling story and attract their ideal leads.

Methodology

This stimulating program will maximizes the understanding and learning through presentations, individual work, group work, exercises, case studies, videos and hands-on set up.

Module

  • WHAT IS LINKEDIN?
    • Why Was The Platform Set Up By Founder?
    • How Does The Public Use It Today?
    • Research And Stats To Support
  • HOW IS IT DIFFERENT FROM OTHER PLATFORMS (G , FACEBOOK ETC)
    • Structure
    • Audience
    • Use
  • UNDERSTAND WHO USES IT AND HOW THEY USE IT
    • Types Of Businesses
    • Why People Use LinkedIn
    • Get Clarity On Your Primary Reason For Using LinkedIn
    • Research And Stats To Support- Application To Participants
  • HOW DOES IT WORK?
    • A Look At Features (Old And New)
      • Background
      • Activity
      • Skills
      • Experience
      • Recommendation
      • 5 Common Mistakes To Avoid
      • Additional Media
  • SET UP YOUR PROFESSIONAL ACCOUNT FOR EXPERT POSITIONING
    • Your Message
    • For Your Audience
    • Get Account Set Up Before You Leave The Workshop
    • Organizing Contacts
  • MAKING CONNECTIONS WITH CONTACTS
    • Locating Your Contacts
    • 3 Commons Mistakes When Initiating Connection
    • A More Effective Approach ditional Media
  • POSTING
    • Acceptable Posts
    • Winning Posts
    • Frequency Of Posts
    • Types Of Posts
  • POSITIONING WITH GROUPS
    • Joining And Participating
    • Setting Up And Managing
    • Guidelines And Operations
  • INFLUENCERS IN YOUR INDUSTRY
    • Joining And Participating
    • Setting Up And Managing

Fee: RM 800 per pax

Loyalty Points: 800 Points

Duration: 1 Day

Note: In-house course is available. Request it HERE

Trainer

Louisa Chan Yat Sum

Biodata:
Louisa has coached and trained people from all walks of life from the Middle East, Australia, US, Europe, Hong Kong, Singapore and Malaysia. She has been training and lecturing since 1985 at various colleges and international schools in Hong Kong and Malaysia and today is published in the US, Australia, Singapore and Malaysia. She is a sought after speaker at public industry conferences. Louisa has the unique combination of subject matter knowledge, hands-on expertise and skill in designing and delivering quality content in an easily understood manner. She identifies and connects well with her audience throughout the training workshop so there is engagement, participation and effective accelerated learning. She runs her own business/marketing coaching business tapping into digital, social and mobile marketing.Louisa has coached and trained people from all walks of life from the Middle East, Australia, US, Europe, Hong Kong, Singapore and Malaysia. She has been training and lecturing since 1985 at various colleges and international schools in Hong Kong and Malaysia and today is published in the US, Australia, Singapore and Malaysia. She is a sought after speaker at public industry conferences. Louisa has the unique combination of subject matter knowledge, hands-on expertise and skill in designing and delivering quality content in an easily understood manner. She identifies and connects well with her audience throughout the training workshop so there is engagement, participation and effective accelerated learning. She runs her own business/marketing coaching business tapping into digital, social and mobile marketing.