Product Launch, Press Conference and Opening Ceremony



Ever notice how the best events look effortless? Everything seems to unfold perfectly. A well-planned, well-run product launching and opening ceremony is a thing of beauty and says a lot about your product or your overall event. Most likely, event planning isn’t your primary job. Somehow, the responsibility just landed on your lap. And now, it’s up to you to bring it all together like clockwork to create the memorable occasion everyone is anticipating. Get the tips, techniques and tricks the pros use to put on flawless events in this coaching session. You’ll discover the inside track and gain confidence you need to pull everything off like a real pro, even if this is your first time planning an event. Spend a day with us to save yourself the worry, wrong turns and wasted efforts.

How Will You Benefit

By the end of the course you will be able to master the aspect of event planning like a professional event planner.

Who Should Attend

Human Resource Department, Training Division, Business Development Division, PA’s, Secretaries, PR & Communication Division and anyone that is involved in organizing events either small or big scale.


Short Lectures, Individual & Group Activities


  1. Getting Started – Developing Strategies for Success
    • The purpose of the event.
    • Identify who are your target group that will attend the event.
  2. Preparing a Master Checklist
    • How to prepare a master checklist that can save you tons of mistakes and stress.
  3. Preparing a Proposed Costing & Event Factsheet
    • Creating a projected costing Vs. Actual costing and how to stick within the budget.
    • Why is an Event Factsheet very important and what is it for?
  4. Press/Media Invites & Media Kit Preparation
    • What is needed to attract Press & Media and How to handle Press and Media as soon as they say “Yes, I will be there”.
    • What are the things we should have in a Media Kit?
  5. Basic Protocol when dealing with VIP
    • The basic protocol when dealing with VIPs, Press & Media at your event.
  6. MicroProgram
    • What you will need to make EVERYTHING fall into place and have a flawless event.

Fee: RM 850 per pax

Loyalty Points: 850 Points

Duration: 1 Day

Note: In-house course is available. Request it HERE




Biodata: Founder & Principal Consultant for Orange Summit under Orange Box Asia Sdn Bhd. Lesley has approximately 22 years diverse experience in event planning, event creation, sales, marketing, team management, counselling, stress management and team motivation. Has a track record of increasing training and event sales by 80% within the first 3 months, 150% within 8 months and 200% in 1 year. She is also currently engaged as a consultant for Bernama, a Malaysian national news agency to assist their training division which includes School of Journalism, soft skills training, conferences and exhibition. She has held positions such as Exhibition Project Manager & Conference Head for Protemp Group, General Manager for Knowledge Group of Companies, General Manager for EMP Asia Sdn Bhd and Regional Vice President for Events at BCM Institute Singapore.