Strategic Management

How Will You Benefit

Upon completion of this programme, the participants will be able to :

• Understand the elements of strategic thinking
• Comprehend company’s and competitors’ strategic moves
• Conduct strategic conversation

Who Should Attend

This program is appropriate for middle-to-senior management. It is also suitable for talents identified to be groomed for management positions. Attendees may also be part of a talent pool for the company’s think-tank to assist top management in strategic analysis

Methodology

This stimulating program will maximize understanding and learning through lecture, exercise and video

Module

• WHAT IS STRATEGY?
  • Why Strategic Management?
  • Porter’s Generic Strategies
  • Crafting Strategy
  • Content And Process
  • Linkage To Vision, Mission And Values
• INTERNAL ANALYSIS
  • Mckinsey 7-S
  • Success Factors
  • Action Learning
• EXTERNAL ANALYSIS
  • Porter’s 5 Forces
  • Action Learning
• SWOT ANALYSIS – PUTTING TOGETHER INTERNAL AND EXTERNAL ANALYSIS
  • Strategic Statement
  • Action Learning
• STRATEGIC OPTIONS FROM SWOT
  • Derive Strategies From SWOT Analysis
  • Consider Different Strategic Options
• LEVELS OF STRATEGY
  • Corporate
  • Business
  • Functional
  • Action Learning
• (OVERVIEW ONLY) – STRATEGIC ALIGNMENT THROUGH PERFORMANCE MANAGEMENT
  • Financial Objectives
  • Operational Objectives
  • Other KRAS/KPIS
  • Action Learning
• (OVERVIEW ONLY) – STRATEGIC IMPLEMENTATION
  • Implementation Steps
  • Change Management
  • Action Learning
• (OPTIONAL) – BUSINESS OPPORTUNITY CASES (COMPANY’S OWN BUSINESS CASES FOR ATTENDEES TO COME UP WITH STRATEGIC SOLUTIONS)
  • Practice Strategic Analysis On Company’s Own Situation
  • Practice Using Strategic Tools