Enhancing Personal Selling Skills

Introduction

Products and services do not sell by themselves. They need to be promoted by sales personnel and intermediaries. Those entrusted with selling should understand what make it tick to increase market share for the company in this rapid growing industry, i.e. not only sell products and services, but to sell solutions and knowledge. Sales and service personnel are not born, they can be trained to perform the task productively. Besides acquiring the necessary product knowledge and selling attitudes, the sales personnel need to build close rapport with their co-workers, customers and business partners.

By doing so, it will provide customers with much convenience and value. In turn, the organization will become more effective, efficient, competitive and ultimately become more profitable. This 2-day programme is aimed at sharpening the sales personnel’s skills in prospecting, presenting, selling and servicing the prospects and customers. Emphasis will also be placed on the importance of interpersonal skills to start and maintain good customer service and how to overcome objections and rejections.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

• Have a better understanding of the roles and functions of a sales personnel.
• Appreciate the reasons for buying your products and services
• Sharpen the personal selling skills and techniques
• Manage difficult customers and complaints
• Answer objections and manage rejections

Who Should Attend

• This program is suitable for Sales and marketing personnel who are involved in retail sales and corporate sales and others who wish to venture in the career of selling
• Level for Executives and above

Methodology

Course methods include a combination of lectures, group discussions, presentation, video-tap viewings and reviews and role-play.

Module